July 21, 2017
social icons

What’s So Special About Social Media?

There was a time when traditional marketing strategies like print media, direct mail, TV, radio and brochures were the only lead management tools available. However, these outdated strategies no longer apply to today’s tech-savvy and always-connected consumers, ones who rely upon social media in order to become real-time, proactive participants […]
July 21, 2017
CHESS BOARD

4 Tough Questions to Ask a Marketing Agency before Hiring Them

Whether you are large enterprise or a small business, you sometimes question your marketing decisions. Regardless of the number of agencies I have worked with or the campaigns I have run, I question myself right up until the first few leads come in, or articles get written or the first […]
July 21, 2017
key

5 Of Many Reasons Why Survey Results Should Be Top of Mind for Your Business

Whether shopping for a car or where to eat for dinner, consumers are increasingly turning to citations, ratings and reviews before purchase. In fact, 95% of consumers use ratings and reviews and 86% say they’re essential to making a decision to buy. Below are four of the many reasons why survey results […]
July 21, 2017
social tech

Social Media Marketing: Connecting Buyers and Sellers

Facebook, Twitter and LinkedIn are considered to be one of the best ways to connect, interact and reach out to friends, family and colleagues. Interestingly, marketing companies have also used this effectively to communicate messages about products, connect with future clients across the world and successfully turn leads into sales. […]