Do online reviews have an impact on small businesses?
As a small business owner, you may feel that your company is beneath the radar of those that would be impacted by online reviews. Sure, you have a website or a social media presence – what business doesn’t in the modern day? – but do you need to focus on the impact of online reviews for your company at your size?
The truth is, no matter how new or small your business is, every company can see a boost in business by putting more emphasis on the importance of online reviews. Here’s how:
Advertising is a tricky business. You don’t want your pitch to sound inauthentic. Likewise, today’s consumers want brands to interact with them and provide them with experiences rather than simply information about goods and services. Balancing all of that can be difficult, especially for a small business on a budget!
This is why consumer reviews can be a boon for your business. With very little or even no investment up front, you can harness the power of something easy-to-access and understand and use that tool to demonstrate existing consumer faith and delight in your products. Consumers are more likely to trust the thoughts and opinions of other customers than of advertisers, so these reviews will naturally hit a nerve that most commercials or ads simply can’t. That’s a great and natural form of advertising that you couldn’t pay for with any budget!
When your customers look for local products and services, they often look at reviews for these items listed alongside the search results returned. Ensuring that the reviews available to them are primarily positive and contain the right kind of information will impact these results in a meaningful way – not to mention driving local business through the roof and helping your company grow!
If you’re looking for more information on using online reviews to positively impact your small business’s reputation, talk to the industry experts at DominateLocal.