Search Engine Optimization for Local Businesses
Location. Location. Location. It’s true for physical stores and it is true for search engines as well. If you are not on page one, you might as well forget new business.
Local SEO is the process of ranking your website so that when someone looks for your website, they find it. Location-based searches don’t only mean you mention your address on your website. There is a lot more to it. Simply put, it is a data set comprised of all the areas in which information exists about a particular business location online.
Getting found is not a simple process
Your competition is vying for the same spots you are, but there are only 10 spots on page one of a Google search. While you may be thinking that if you search for your own company that and it shows up on page one, you are great. In reality, people are looking for businesses via multiple other methods.
We know how to get your business found online and have proven it time and again. Our process includes:
On Page Optimization
Create ongoing backlinks
Our proprietary location-based program includes location landing pages that helps single and multi-location businesses connect with local customers. Pages include a, SEO-optimized store locator map added to your website, custom content, reviews, photos and even coupons and promotions as requested.
On a monthly basis, we will monitor for improvements in search engine rankings for the chosen targeted keywords. After establishing keywords, additional tactics will be added to further improve rankings. As SEO is not a one-time effort, it is suggested that a six-month period be used for optimization (3 for testing and 4-6 for content additions and new techniques).
Searches are Local
• Search engine listing claiming & optimization: Google & Bing
• The big four data aggregators
• Top 50 directories
• Popular review sites
• Social media sites
• Ongoing citation management